Limits of Innovation

Apple does so many things right. It seems that they now realize that the Fortune 500 (who want standard and cheap) will never go with Apple. The iPod and their latest computers target an audience (artists, musicians, creative people) that cares about their distinctive competence (innovative design). Yet their innovations are quickly duplicated by others. Can innovation ever be a long-term distinctive competence? Fast Company writes about Steve Jobs, Apple, and the Limits of Innovation.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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