Lots of work to do...

Forrester has been doing web site reviews for the past few years, testing for usability and grading test sites on specific site characteristics. Grades for each characteristic range from +2 (strong pass) to -2 (strong failure), with maximum and minimum possible scores of +50 and -50. In their latest review of some 375 web sites, Forrester found that site managers still had quite a lot of work to do. The average score was a dismal -1.5.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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