Marketing Motto: Be Useful

from Internet Marketing Motto: Be Useful: "Recently, I had a talk with an IT manager from a large organization. I was impressed at how clued in this person was--not about IT, but about Web marketing. He talked about appropriate targeting, about creating content that moved the customer to a point of action. He knew his stuff. And like many other people in his situation, he complained about the 'marketing people' who still didn't get it. "

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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