Marketing Motto: Be Useful
from Internet Marketing Motto: Be Useful: "Recently, I had a talk with an IT manager from a large organization. I was impressed at how clued in this person was--not about IT, but about Web marketing. He talked about appropriate targeting, about creating content that moved the customer to a point of action. He knew his stuff. And like many other people in his situation, he complained about the 'marketing people' who still didn't get it. "
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