Nasdaq Headlines

from Nasdaq Headlines: "Merrill Lynch analyst Steven Milunovich predicts that Apple's iPod Could transform the company. In a research report Monday, he said the success of the iPod demonstrates Apple's 'tech know-how and strong brand' and could make the company 'relevant again.' And the iPod isn't expected to be small business for Apple. Milunovich estimates iPod's revenue to come in around $1 billion this year, contributing 15 cents to per-share earnings." Apple has demonstrated that it understands the buyer persona and has delivered a product that delights. And by integrating with Windows machines, Apple reveals that it can play well with others.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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