New edition of The New Rules of Marketing & PR

0470547812.01.MZZZZZZZ I've just started the new year by reading the new edition of The New Rules of Marketing and PR. Excellent so far! This new second edition adds updates on the latest trends for today's marketer.
  • New case studies and current examples are included to illustrate the very latest in technology marketing .
  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
via www.amazon.com Nowadays, customers get product information directly from your website, not from your sales people. Yet I continue to be astounded (okay, depressed) by the "old school" marketing that I see. Get a copy of The New Rules of Marketing and PR and share it with your product marketing and marcom team.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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