New Features: Moving Ahead On All Fronts

When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more new features are needed than there are resources to add them to the product. You can't possibly get all the features in that you want to put in. We are told to prioritize, which most people take to mean determining which features we think are most and least important. Then you're supposed to only do those features that are most important. But there's a problem with choosing to develop only the highest priority features. New developments in the marketplace are rarely limited to only one, two, or three key features. There are usually several important features being developed in the market at any given time. Competitive advantage goes to the product which manages to move forward with all those features, not the ones which only succeed at a couple of them. Which is why I try to push for moving forward on all major fronts at once. Read New Features: Moving Ahead On All Fronts.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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