New issue posted: Issue 3| The ROI of Being Market-Driven

Pmi In this issue of The Pragmatic Marketer:
  • The ROI of Being Market-Driven
  • Five Slices of Segmentation
  • Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
  • Product Management Axioms
  • Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
Read more in Issue 3| The ROI of Being Market-Driven.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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