Non-Recurring Engineering

Many companies accept "one-off" requests in order to close a deal or to appease a big customer, while knowing that custom work is usually not good business. Some managers defines their professional services role as doing custom work. But when does custom work make sense for a vendor? And how does non-recurring engineering impact the rest of the organization? Daniel Shefer explores these challenges in Non-Recurring Engineering.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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