Not Another Annoying Customer Survey!

These days it seems on any given day, you can receive up to a dozen requests to participate in a customer service survey. As a marketing professional attuned to the importance of seeking and taking action on feedback, it's refreshing to see this focus on the rise. However, the lack of personalization coupled with poor timing and administration of these surveys can leave much to be desired. Collecting customer feedback effectively is no simple task and, when done improperly, can even have a negative impact on customer satisfaction. The following represent some of the more common practices organizations use to collect customer feedback – many of which can be quite annoying from the customer's perspective – along with some tips and best practices to help ensure the process is engaging to customers, as well as insightful and actionable to your business. via Not Another Annoying Customer Survey!.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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