On Market Driven Management

Whether its function is accounting, human resources, information technology, or marketing, running a unit that's considered overhead is among the most frustrating corporate jobs there is. But by adopting the strategies, service definitions, product development programs, and customer support techniques of for-profit businesses, overhead units can satisfy the needs of all their customers and be seen as a source of competitive advantage. "Market-Driven Management" is Booz Allen Hamilton's solution for running its information technology department like a business, and the method has relevance for all types of support functions.

Read the full article by George Tillmann.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.