On Reqs and Specs: The Roles and Behaviors for Effective Product Definition

Product managers write terrible requirements, littered with buzz words, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype. And developers have to make sense of the requirements. They complain, "I cannot program to these requirements." And theyre right.
via On Reqs and Specs: The Roles and Behaviors for Effective Product Definition. One of our most popular articles, John & I explore the difference between reqs and specs, and why most teams need a designer.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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