One picture tells a zillion stories

I stumbled across this series of "slides" from Customer Evangelism University--Sept. 2003: Tenet 1: Customer Plus-Delta. It's amazing how much information each slide summarizes. What a great tool this type of slide is to a presenter: the slide offers visual cues for about a dozen concepts. I assume this was a flip-chart created beforehand--although it would be incredibly powerful if one could draw it all from a blank sheet! I've heard that many keynote presenters use this format--a single graphic that is a roadmap of the presentation with cues for each major topic. I attempt to use clip art for this purpose in my PowerPoint slides: the picture by itself isn't valuable but the picture reminds me to tell a story. And later, when you see the picture, you remember the story that goes with it. I wouldn't want to send a graphic like this to the sales force in lieu of a PowerPoint presentation. PowerPoint is a great tool for communicating in a controlled, consistent way. But this format is an interesting consideration for a speech. I've always thought that the good presentations I've attended were memorable because they contained a "big idea" supported by a series of good stories.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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