One picture tells a zillion stories
I stumbled across this series of "slides" from Customer Evangelism University--Sept. 2003: Tenet 1: Customer Plus-Delta. It's amazing how much information each slide summarizes. What a great tool this type of slide is to a presenter: the slide offers visual cues for about a dozen concepts. I assume this was a flip-chart created beforehand--although it would be incredibly powerful if one could draw it all from a blank sheet! I've heard that many keynote presenters use this format--a single graphic that is a roadmap of the presentation with cues for each major topic. I attempt to use clip art for this purpose in my PowerPoint slides: the picture by itself isn't valuable but the picture reminds me to tell a story. And later, when you see the picture, you remember the story that goes with it. I wouldn't want to send a graphic like this to the sales force in lieu of a PowerPoint presentation. PowerPoint is a great tool for communicating in a controlled, consistent way. But this format is an interesting consideration for a speech. I've always thought that the good presentations I've attended were memorable because they contained a "big idea" supported by a series of good stories.
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