One Voice of Priority

For NASA space flight missions, from the Mercury program of the 60s to today, the Capsule Communicator (CAPCOM) is generally the only person who communicates directly with a manned space crew. During much of the U.S. manned space program, NASA felt it was important for all communication with the astronauts in space to pass through a single individual in the Mission Control Center. That role was designated the Capsule Communicator (CAPCOM) and was filled by another astronaut, often one of the backup crewmembers. If you watched the movie “Apollo 13,” you saw the importance for clear, consistent communication from the ground to the flight. It’s important to communicate with one voice. The agile product manager is CAPCOM of your product, speaking with one voice to those on the product team. via One Voice of Priority.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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