Packaging

McKinsey Quarterly reports: Many companies have tried to get more from their sales efforts over the past ten years by packaging their goods as solutions: integrated offerings of products and services. But too many companies are trying to sell solutions when all they really have are product bundles that represent little added value. Real solutions are highly integrated, add value greater than the sum of their parts, and are difficult for customers—and competitors—to disaggregate.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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