Partnering for Partnering's sake
WeaKnees Blog reports that: "Here's one that seems to be a bit out of left field: Earthlink will bundle TiVo services with its DSL lines. If you opt for the package, you'll get access to Amazon Unbox."
Partnerships should extend our reach in technology, promotion, or sales channel. Both partners should benefit. And most important, the customer should get a better solution from the combined offering that can be achieved independently.
Is this a partnership of desperation between two companies fearful of the big tumble? Or does this make sense? TiVo needs to cement their relationships with the media providers, not internet providers. What's the benefit of this partnership to clients? None that I can see.
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