PayPal Ready to Challenge Visa, Mastercard

Here's an example where a company is not "copying" the competition (Visa and Mastercard credit cards), but where they are applying their technology to address a market need innovatively. Pay Pal, after having re-written some of its back-end systems so as to be able to talk to major merchant systems, is set to make a foray into the payments market of major retailers, challenging companies like Visa and Mastercard. The company says it is in talks with more than 60 major merchants for its upcoming release.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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