Phone calls are sand, not rocks

We don't have time for the strategic when we're consumed with the tactical. Christine Hannis, head of communications for BBDO Europe writes,

"People can't bear to miss a call. Everybody thinks the next call can be something really exciting. And getting so many calls proves social success. It fulfills a fundamental insecurity."

How many rocks can you add to a bucket of sand? Phone calls, meetings, and email are the sand; visits to the market are the rocks. Is your day so filled with the tactical that you haven't allocated time for the strategic portion of your job?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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