Product Manager tips from "Coder to Developer"

I just finished Coder to Developer by Mike Gunderloy. It's really a book for developers but offers some great insights for product management. If you work closely with a development team, this book shows you some of the internal processes and best practices that they should be following. Interestingly, one of Gunderloy's first points is to nail down the product positioning--called "The Elevator Pitch" in his book--before writing the first line of code. The Elevator Pitch keeps you focused on what you're building lest you lose sight of the big picture.

This advice will be familiar to people who have attended Pragmatic Institute's Practical Product Management class. Product managers will want to skim most of the book such as the specific programming practices in .NET and the sections of code for the sample application. The sections of most interest to product managers are: * Handling Requirements * Starting a New Project (discussing of Breadth-First Coding and Depth-First * Coding) * Scheduling Deliveries * The Testing Landscape * Risk Management (an excellent method for assessing and prioritizing the project's risks) Gunderloy is generous with references to other works. He points readers to Joel Spolsky's excellent article on Painless Software Schedules and to Karl Wieger's book on Software Requirements.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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