Qui propono?

One of the most complicated and often vexed relationships in the tech business is the one between product managers and engineers. If you ask a product manager what they do, they'll often say something along the lines of 'I [lead, guide, direct, oversee] product development' or 'I come up with ideas for products'. A really good one will often put it more like, 'I'm a hub for input into the product from all the functional areas, including marketing, sales, and customer service -- then I interface with engineers to make sure the right product gets built'. Tension occurs between PM and eng when engineers push back on a product spec or (even worse) an idea that never makes it to a written spec.

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Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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