Respect Your Project--or Leave It

Johanna Rothman writes about an all-too-frequent occurrence : "I'm in conversation with a client about a possible project. The Big Guy wanted to meet with me immediately, but had constrained time, so I shifted my schedule and met with him. It was clear from our conversation that he didn't quite know what he wanted, but he did want a proposal from me. I sent in a proposal and waited ... and waited ... and waited. As I'm following up on this proposal, something is crystal clear to me: The Big Guy doesn't respect the project." Sound familiar?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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