Round 1 Technical: Competitive Landscape vs. User Personas

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It’s almost impossible to win if you don’t know your competition. But if you don’t know who you’re trying to delight, how will you ever build a fan base? Knowing your competition or knowing your users, which is more critical to creating successful products?




Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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