Setting the Product Direction

In Setting the Product Direction, Jacques Murphy writes:

"Setting the product direction may sound like a highly strategic and conceptual activity, with no clear standards in the industry, similar to the Product Road Map, whose definition is 'all over the map.' If you want it to bear results, however, you need to turn it into a tactical and somewhat mechanical effort. Read on for more discussion of how to construct the mechanism for setting the product direction at your company."

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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