Six Apart knows how to focus

In "Mena's Corner: Where's the Beef?", Mena Trott writes, "Movable Type 3.0 will not be the solution for everyone, and that's okay. For some users, TypePad makes more sense. For others, non-Six Apart tools make more sense."

Amazing! The founder is saying that her solution isn't designed for everyone. The company has a clear idea of who their customers are and what those customers need. And more importantly, they recognize that some customers are not the right fit for their product. It's been said that you don't know who you are as a company until you refuse a client. Who are your customers? And who aren't your customers?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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