Social Media Metrics: Adoption, Buyers and Creators

This is an interesting report from McKinsey which is chock full of metrics around social media adoption and marketing opportunities as relates to how businesses and users are using social to improve connectivity and engage both consumers and vendors.

Rob Jensen

Rob Jensen

Rob Jensen is vice president of marketing for Ignite Advisory Group (www.igniteag.com), a consultancy that helps B2B companies manage their customer and partner advisory board programs. Rob has more than 20 years of experience in marketing, communications and business development leadership positions with leading enterprise software and technology companies. Rob has successfully overseen groups that generate global awareness, increase lead generation and enable sales teams. In addition, he specializes in initiating, managing and facilitating customer and partner advisory board programs in the U.S. and abroad. Contact him at rob.jensen@igniteag.com.


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