Software 2005 Conference presentations

Last week, 1500 software leaders gathered at the Software 2005 conference. The conference theme was "Building Blocks for Success." McKinsey presented their second annual report on the state of the software industry, and described one of the building blocks for success as the ability for software companies to demonstrate superior customer value:

"Customers have often accused the software industry of over-promising and under-delivering. In the current environment, it's not enough to say that purchasing software, for example, can help a company save 5 percent. Instead, the sales representative must demonstrate that she clearly understands the client's business model and financial situation, and then articulate the exact categories where the software will save or generate money." Here is a link to the full report.

For the keynote and breakout presentations, click here. Don't forget to check out Pragmatic Institute's presentation, Increase Revenue and Profit with Product Management in a Strategic Role.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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