Software factories

Joel writes: "Making software is not a manufacturing process. In the 1980s everyone was running around terrified that Japanese software companies were setting up "software factories" that could churn out high quality code on an assembly line. It didn't make any sense then and it doesn't make sense now. Shoving a lot of programmers into a room and lining them up in neat rows did not really help get the bug counts down." Read the full article on Joel on Software.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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