Spy on your competitors: 4 steps

In just a few hours, you could probably gather enough intelligence on your business competitors--intelligence that would have taken months to unearth just a few years ago--to get a good sense of where they are versus where you are in the marketplace. Best of all, there are no phone calls to make or personas to assume. Just open your Web browser and it's free for the taking. Remember: Knowledge is power. Here's a rundown of where you should concentrate your sleuthing efforts. 1. Know their products and pricing. 2. Look at any job openings. 3. Get the gossip. 4. Read up on competitors' plans and finances. from Spy on your competitors: 4 steps at Microsoft's Small Business site.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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