Super Advertising Slogans & Super Costs

Naseem Javed comments, "Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user's attention, but most are simply confusing, causing them to escape the trap and run away. The combined yearly budgets of all the strangely composed slogans promoting various branding worldwide would easily add up to billions of dollars. Corporations make extraordinary efforts to capture these few words on a string and liberally fund the most lavish extravaganzas when it comes to pushing these cutesy and strange sentences." Read the full article in In Super Advertising Slogans & Super Costs.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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