Ten indicators that you may have been in Product Management for too long

Daniel Shefer reports these ten indicators that you may have been in Product Management for too long...

1. When your creative writing is limited to making up SKUs. 2. When your kids asks for a bicycle for their birthday and you have them write a business case and specs. 3. When you just know that Sales and Development are out to get you. 4. You request an MRD from your family before you can choose a restaurant. 5. Every social event becomes a marketing discussion. For example, "these cocktail napkins don't continue the theme set by the dinner table and neither incorporates a common logo." 6. You request more information from your place of worship so you can understand their positioning. 7. You have automatic replies to every question a sales person might ask. 8. When looking at a new text formatting feature, you think "hey, this is really hot!" 9. You know when to use "product management" and when to use "Product Management." 10. You start writing about Product Management. (Thanks to Ron Mironov and Rick Chapman for contributions.)

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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