The Challenge of Customization
Sales wants to tailor every deal so they can meet quota. Marketing and the senior executives want to address as many market needs as possible to reach the broadest possible market. But what impact does customization or too many options have on operations and ultimately on product profit? A newsletter article from Wharton talks about the impact our sales & marketing choices have on operations and manufacturing. When we give our customers too many choices, they are often overwhelmed and end up postponing the decision because they are confused.
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