the consumer is buying solutions
"At this year's CeBIT technology fair, computer and telecoms companies are trying to muffle the jargon--aiming their pitches at people indifferent or even hostile to geek talk who still love the gadgets. 'The consumer is not buying these acronyms, the consumer is buying solutions,' Rudi Lamprecht, head of Siemens' mobile phone division, said as he introduced his company's new phones."
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