The Cycle Wherein Apple Creates A Product And People Copy It And Then “Improve” Upon The Design And Then People Ask Apple To Do

The furor over the iPhone 4S and its lack of a larger screen grows louder with every passing day. Not by actual consumers, who don’t really care about such things, but by the smartest among all of us, the Pundits and the Analysts. Read more in The Cycle Wherein Apple Creates A Product And People Copy It And Then “Improve” Upon The Design And Then People Ask Apple To Do The Same “Improvements” And Apple Doesn’t And Then People Get Mad At Apple And Apple Keeps Making More Money Than Everyone Else « Atomic Trevor.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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