The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design
We are saying that in an increasingly transparent, digitally empowered economy, where everyone potentially can know everything, companies can no longer use the other three P's (Price, Promotion, and Place) to gain a long-term competitive advantage. These P's, in other words, are becoming strategically less significant; they are still valuable just less so than they used to be, and they don’t provide any long-term edge. Read more in The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design. I think I would have said "problems" instead of "product" but there's a lot to ponder here. How can some companies remain dominant without huge expenditures in promotion? The authors believe it's a history of building great products. What do you think?
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