The key to making happy users: Make the right thing easy

'Make the right thing easy and the wrong thing hard.' If designers followed that one clear principle, there'd be a lot more happy users. I'd get a lot more work done instead of struggling with a counterintuitive interface. Writing software would be easier because APIs would simply make sense, with less chance of blowing up at runtime. I could use my car stereo. Read more in Making happy users from Creating Passionate Users.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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