The need for speed « Street Smart Product Manager

One other methodology (if you can call it that) I’ve experienced in the past is a “co-location” approach. I basically describe this as “identify a business opportunity to solve for; then take a bunch of people across the company to represent the business, implementation, operations and IT, throw them into a room, and don’t let them out till they’ve designed the product / solved the problem.” The thinking here is that if we take our best and brightest, and focus them in singular fashion on solving a particular problem under a tight deadline, they’re bound to come up with magic, right? Isn’t that what saved the day in Apollo 13? What are the pros and cons of co-location and tiger teams? Learn more in The need for speed « Street Smart Product Manager. (And look for the nice shout-out to Pragmatic Institute).
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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