the problem with bad product names and what we can learn from it -- Engadget

Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we'll use these for the purpose of this editorial. via Editorial: the problem with bad product names and what we can learn from it -- Engadget. A real challenge for B2B marketers is the examples used by consultants are almost always for consumer products. We've heard so many stories about Netflix (which I like) and Quikster (which I didn't), cars, toothpaste, consumer electronics. Actually, I despise the iXxx names that Apple uses. I'm embarrassed to say that I use an iMac with iLife and I store my docs on (or is it 'in') iCloud so I can access them from my iPhone. But I like "FaceTime" and "Keynote." Are there any good B2B product names? And if so, why do you think they're good?
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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