the problem with bad product names and what we can learn from it -- Engadget
Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we'll use these for the purpose of this editorial. via Editorial: the problem with bad product names and what we can learn from it -- Engadget. A real challenge for B2B marketers is the examples used by consultants are almost always for consumer products. We've heard so many stories about Netflix (which I like) and Quikster (which I didn't), cars, toothpaste, consumer electronics. Actually, I despise the iXxx names that Apple uses. I'm embarrassed to say that I use an iMac with iLife and I store my docs on (or is it 'in') iCloud so I can access them from my iPhone. But I like "FaceTime" and "Keynote." Are there any good B2B product names? And if so, why do you think they're good?
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