The Quest for Exceptional Workforce Performance

We truly live in a Dilbert world. Product managers often express concern that their company either has no strategy or, if there is one, they don't know what it is.

In The Quest for Exceptional Workforce Performance, Accenture reports that only 12 percent of respondents reported that more than 75 percent of their workforce fully understands the company's strategic priorities; and just 17 percent said more than 75 percent of their employees understand the connection between their jobs and corporate strategy execution.

In the absence of a corporate strategy, each department creates their own: development builds, marketing brands, sales sells. Product management has an opportunity here to identify the corporation's distinctive competence based on customer input, and communicate it both within the product teams and to the senior execs.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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