The Quest for Exceptional Workforce Performance
We truly live in a Dilbert world. Product managers often express concern that their company either has no strategy or, if there is one, they don't know what it is.
In The Quest for Exceptional Workforce Performance, Accenture reports that only 12 percent of respondents reported that more than 75 percent of their workforce fully understands the company's strategic priorities; and just 17 percent said more than 75 percent of their employees understand the connection between their jobs and corporate strategy execution.
In the absence of a corporate strategy, each department creates their own: development builds, marketing brands, sales sells. Product management has an opportunity here to identify the corporation's distinctive competence based on customer input, and communicate it both within the product teams and to the senior execs.
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