The Trophy Spouse: Partnering with a Startup
Many staid, established companies look with envy at the sizzle, creativity and sheer sexiness of startups, and wonder about how much of a dent they could make in the market if they combined the startup's cool product with their own marketing, sales, and operational riches. But two companies of such a widely divergent size and strength have just as widely divergent cultures, and happily marrying the two is not a given.
Read The Trophy Spouse: Partnering with a Startup for tips on how a large company can work well with a startup to make their partnership a shining success.
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