the value-add of product management

Bob C writes,

As I've grown up/older, I've come to acknowledge where my skills and passions lay, and one area of endeavor that just plain doesn't grab me is the deep-dive technical voodoo discussion.

I swear I can't be alone when I say that after a few minutes, all I hear is barking noises. I know they're saying important things that matter, but for the life of me, it comes across as an impenetrable fog of jargon and logic.

Realizing this, and realizing that I wasn't going to bring world-class C and Java coding skills to the table, I came to understand I needed to bring something else that would add value to the endeavor of creating software products & solutions.

So what I do is I try to complement the technical smarts of my resident geniuses with an alternative world-view that employs equal parts lateral thinking and heuristics to get them to think about not just the technology, but the impact of the technology on real people (that is to say, customers). I try to be an advocate for the user, for the market, and to bring that perspective in-house. Since customers think differently than developers, this is a worthy skill, and a valuable one.

Read the rest of his post on working with smart technical people.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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