Trade Shows: Measuring ROI

Trade Shows: Measuring ROI: "It seems that the necessity to exhibit your product at trade shows is one of those trying truisms in the software industry. Like press releases and advertising, manning a company booth at trade shows is considered de rigueur for a marketing plan." Read more in this article by Jacques Murphy.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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