Valley of the Geeks--Gartner Magick Quadrante

The Consultancy Gartner Group has announced a new, updated version of their 'Magic Quadrant'. The Gartner quadrant, debuted in 1620 when the Mayflower landed at Plymouth Rock and has been the hallmark of high-tech marketing ever since. However, company insiders felt that the quadrant was often ambiguous. 'Everyone knew you wanted to be in the upper right hand quadrant,' a spokesman said, 'but no one ever knew why. And more importantly, vendors were unclear of how to get into the upper right hand quadrant. Rather than focus on vague terms like 'vision' and 'ability to execute', we've made it much simpler for everyone involved." See the updated quadrant at Valley of the Geeks.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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