What is "Marketing" at Microsoft?

Heather writes, "So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft. I'm not really sure how we came to know a number of business functions as marketing, but it is what it is (or kind of is what it kind of is). There are gray areas that I probably don't have enough space to debate here (actually, I probably do later...are you interested?)...like technical evangelism. Hybrid roles that require a focus on not only core marketing talent but also deep hands-on technical expertise. That's for later. For now, let me explain what we know of as marketing here at Microsoft." What is "Marketing" at Microsoft?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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