What is RSS?

Have you been wondering about the orange link on some web sites? It's a link to an RSS feed. RSS is a way to publish and distribute content on the Web without using email. Subscribers receive new content whenever they want it, without worrying whether your e-newsletter will make it through their corporate spam & virus filters. RSS is an acronym for Really Simple Syndication. It is what it claims to be: a quick and easy way to create and use "syndicated content" such as news headlines and announcements. Some websites (like this one) use RSS to deliver blog updates and article previews to readers who are simply too busy to browse to our site and dig up the content they are interested in. Other sites use RSS to alert customers of new products, updates, or upcoming events. Want to start subscribing? I use NewsGator to pull RSS feeds into Outlook and Blogger to manage this blog. Learn more about RSS here.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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