Why Americans pay more for software

Here's an interesting comment on product pricing. Rafe Needleman writes, "Microsoft, as it turns out, is not alone in having a tiered pricing structure for its software. Other software companies do the same thing. In fact, Digital River sells software on behalf of its customers (including Symantec and Autodesk) at prices that vary depending on not just who's buying the product but where they live and how much software piracy exists in their country."

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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