Why are so many products poorly designed?

Cindy Alvarez writes,
Many designers do not (fully) use the product they are designing. Sometimes this is due to laziness on the designer’s part; much more frequently company culture and the product management/engineering organizations are to blame. The other reason is that, in many organizations, designers are brought into the process too late.
Folks who have attended our Requirements That Work seminar have heard us advocate for the role of the product designer. And you don't have to look past the iPad to see what an incredible difference (good) design makes. Not just user-interface but user-interaction. It's in the responsiveness of the device, the speed of the feedback, the level of integration throughout the experience. Maybe you feel the same about a device that you own. And think of some of those applications that you use that could clearly benefit from a better design. Designers look beyond the feature set to the experience. They're  critical team resource. Do you have one on your team? Read more in Why are so many products poorly designed? (Part 1). See also Product Design: Bridging the Gap Between Product Management & Development.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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