Why Are So Many Products Poorly Designed? (Part 2)

most products are poorly designed because the product leadership failed to get out of the building and talk to customers.  Another way to state it is an overvaluing domain expertise. But it takes more than knowing the conventions and constraints to build a great product experience.   You need to be able to anticipate your customers’ concerns and fears, to know where they’re likely to be confused and need reassurance, to understand the context in which they’re using your product. Read more in Why Are So Many Products Poorly Designed? (Part 2).
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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