Why Are So Many Products Poorly Designed? (Part 2)
most products are poorly designed because the product leadership failed to get out of the building and talk to customers. Another way to state it is an overvaluing domain expertise. But it takes more than knowing the conventions and constraints to build a great product experience. You need to be able to anticipate your customers’ concerns and fears, to know where they’re likely to be confused and need reassurance, to understand the context in which they’re using your product. Read more in Why Are So Many Products Poorly Designed? (Part 2).
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