Why My Mom Bought an Android, Returned It, and Got an iPhone | Betabeat — News, gossip and intel from Silicon Alley 2.0.

From the second we turned it on, the user experience was astonishingly bad. Want to activate your phone? Take the battery out, write down a series of minuscule numbers that you find on the phone and on the SIM card, then enter them into Verizon’s barely-functional site. Once you’ve got it hooked up, navigate the opaque first time setup, if it doesn’t crash while you’re entering your information (it did – twice). Once you’re done with the setup, enjoy the apps that Verizon and Samsung think you should use: a terrible golf game, a Samsung branded Twitter client, Verizon’s half-baked navigation app.
via Why My Mom Bought an Android, Returned It, and Got an iPhone | Betabeat — News, gossip and intel from Silicon Alley 2.0. What's the new user experience for your products? Does it work great right out of the box, or is your customer forced to mess with the installation to get a working solution. This article focuses on the disaster for one model of the Android phone while referencing a delightful experience with another model. And that's one of the challenges of that space: the carrier interferes between vendor and user, adding their pointless crap. Stuff neither the vendor nor the user wanted. In their effort to "have more features" (or a more branded experience perhaps), they have added difficulty and complexity--and destroyed the user experience. Many products do 70% of everything; the great ones do 100% of some things. Which is yours? (PS. This isn't an operating system rant. It's about user experience and getting the feature set right).
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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