Worthwhile: Going against the Flow
'Every time I tried to initiate change in my company, the organizational antibodies came storming in to attack me.' These words spoken to me yesterday by a former executive of a media company stuck in my brain all day. 'Organizational antibodies'--what a profound way to describe the resistance to change many of us feel when we try to alter a business process or simply re-think our marketing campaign."--from Worthwhile: Going against the Flow by David Batstone on Business
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