Product Marketing Manager
Your job is simple: To drive revenue by knowing our buyers better than their own mothers and sharing this information with the rest of the organization in ways that we can easily consume, understand and act on.
So how are you going to do that? Well, not by sitting in your office all day or in meetings with the rest of us. You will be out in the market, meeting with customers, prospects, partners, industry leaders and more, hearing their stories, gathering insights and finding the trends and patterns that rise to the surface.
Of course, you won’t always be just listening. Sometimes you’ll be the one sharing, evangelizing the importance of being market driven, sharing our story (and those of our customers) and inspiring the next generation of product and marketing teams to greatness.
In this role you’ll wear many hats—investigator, organizer, storyteller, communicator, analyst and relationship-builder—and you can only do that if:
You’ve drank the market-driven Kool-Aid. Every decision, every activity should be driven by an intimate understanding of the market—their problems, goals, language. This truth is in your bones.
You’re a master of turning data into action; strategy into tactics. You’ve got the ability to synthesize a huge amount of data—from market visits, surveys, win/loss, etc.—and turn it into concrete plans and then turn those plans into actions.
Communication is your superpower. When you speak, whether to individuals or to large groups, you are not only clear, you are inspiring. And when you write, angels weep (or at least can’t stop turning the page).
You’ve flown more miles than Icarus. You’re a travel warrior with the firm belief that being in the market is the only way to understand it.
You can move mountains. Okay, maybe not mountains, but you can move your peers to action. You’re a master of reaching across departments to move your projects, vision and company forward.
- Market intelligence—be the expert on our buyers, who they are and bring these personas to life within the company.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes that will materially impact revenue based on what you learn.
- Collaborate to develop product positioning and messaging that resonates with our target buyer personas.
- Act as a key thought leader for Pragmatic Marketing externally, including speaking engagements, industry events and frequent written works.
- Capture and share the stories of our alumni, a global network of advocates passionate about what we teach and how it has transformed them.
- Understand and support our sales channels; train them on the problems we solve for our buyers and keep their knowledge up to date; develop internal tools and external collateral and teach them how and when to use it.
- Support sales in their discovery process with key accounts, interviewing key players and helping to document and analyze the findings.
- Help develop a partner network of solution providers, thought leaders, educators, etc. to create a full ecosystem of support for our students and help expand the reach of our brand.
- Support the rest of the marketing team as they develop, execute and monitor programs designed to drive the retention (and growth) of existing customers and the acquisition of new customers.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- 5+ years of product marketing experience.
- A passion for the power of being market driven.
- Ability to think strategically and implement with excellence.
- Bachelor’s degree in business or marketing
- A strong writer, with a portfolio of solid thought leadership pieces.
- Proven public speaker with experience in front of large, senior groups.
- Excellent people and management skills to interact with colleagues, executives, cross-functional teams and third parties.
- Solid analytical ability, with a track record of testing hypotheses in-market and iterating on learnings to improve results.
- Power networker, on and offline.
- A “make it happen” attitude.
- Strong attention to detail and ability to handle multiple activities simultaneously.
- Pragmatic Marketing Certified (PMC) III or higher preferred.
What we bring to the table
Pragmatic Marketing is the leading authority on product management and marketing. We train technology companies around the world on how to build products people want to buy and how to market them effectively. We’ve trained more than 125,000 people to date, and we’re just getting started. We’ve made the Inc. 5000 fastest growing company list 9 times and we’ve been named one of the best places to work in the valley. We offer 18 PTO & sick days (in addition to the week between Christmas and New Year’s off) and 100% paid medical.
But enough about us. We want to hear about you. If you’re interested in this position, please send your resume and cover letter. (Don’t be afraid to brag, we want to hear all about why you’d be a great addition to this team.)
Your pictures tell a story. For you, pretty images don’t just fill up the space around the copy. You possess the unique talent to intertwine words and visuals to produce presentations that elevate the learning experience and delight customers.
You are a stickler for quality. Clip art is your enemy and inch marks instead of apostrophes drive you mad. In short, you notice the details and know they’re important.
You dote over data. You salivate at the sight of excel spreadsheets because you want to chew up raw data and turn it into meaningful concepts, diagrams and infographics.
You take your work, not yourself, seriously. Our marketing department is small, but passionate. We put out a ton of stuff, but we do it all with a good sense of humor, shared passion for food and occasional rally song. And we’re excited to find another team member who will do the same.
So would I just draw pictures all day? (answer: no)
Guided by the Art Director along with content, project and instructor peeps you will:
- Serve as the primary designer for building, producing and updating courseware and presentations for Pragmatic Marketing’s entire curriculum and associated speaking events
- Be the keeper of course collateral. You will not only design decks, but build and maintain the books, supplementary documents and templates that go with our courses
- Offer consultancy-type services to key executives when developing meeting and business-update presentations
- Participate in brainstorming and design critiques
- Assist graphics team with image creation and resizing, content piping, etc.
- Provide support—administrative and other—to all members of the marketing team for continued adherence to Pragmatic’s aggressive marketing schedule
- Stay up to date on the latest trends in design, design technologies and presentation methods and help us take advantage of them
What skills do I need to rock this position?
- Bachelor’s Degree in visual design, marketing or relevant field
- Strong portfolio showcasing high-end presentation design skills (i.e., animation, builds, dynamic charts and diagrams) and clean design aesthetic
- At least 3 years of professional PowerPoint presentation design experience
- Thorough working knowledge of Keynote, Google Slides, Excel and Word
- Photoshop and Illustrator a must; the rest of Adobe CC, 3D Modeling, HTML experience a large plus
- Ability to create and uphold brand/style guidelines
- Demonstrated mastery of typography
- Self-starter, with the ability to work independently while managing tight deadlines
- Willingness to learn, strong sense of urgency and ability to multitask is essential
- A love of food and a good laugh is not gonna hurt
What we bring to the table
Pragmatic Marketing is the leading authority on product management and marketing. We train technology companies around the world on how to build products people want to buy and how to market them effectively. We’ve trained more than 125,000 people to date, and we’re just getting started. We’ve made the Inc. fastest growing company list 8 times and we’ve been named one of the best places to work in the valley. We offer 18 PTO days (in addition to providing the week between Christmas and New Year’s off) and 100% paid medical. Oh, and have we mentioned the food?
But enough about us. We want to hear about you. If you’re interested in this position, please send your resume, cover letter and links to some of the favorite items. (Don’t be afraid to brag. We want to hear all about why you’d be a great addition to this team.)
While we're not currently hiring any instructors, we're always looking to meet interested candidates and discuss future opportunities. Read on to see if this is the right role for you.
Pragmatic Marketing Instructor
Pragmatic Marketing is the leading authority on product management and marketing. We train technology companies around the world on how to build products people want to buy and how to market them effectively. We’ve trained more than 100,000 people to date, and we’re just getting started. But enough about us. Let’s talk about you.
You’ve walked the walk. We pride ourselves on the fact that our instructors all have experience leading product and marketing teams at technology companies. We call it VP-level experience, but the title isn’t important; the fact that you’ve led teams, set strategic direction and have the scar tissue to prove it is.
You’ve got a Framework tattoo. Okay, maybe you haven’t gone that far. But you’ve attended our courses, drank the Kool-Aid and implemented our approach within your own teams. The success of the implementation may vary, but the fact you’ve got real world experience doing it cannot.
The microphone is your friend. If the thought of public speaking makes you break out into a cold sweat, this is not the job for you. If on the other hand, standing in front of a different crowd every day and teaching them how to succeed sounds like an adrenaline rush, keep reading.
You know the best restaurant in every airport. The thing about a true global client base is that it requires true global travel. You must be willing to travel about 75% of the year (not a typo) and live near a major airport hub to make this work.
In short, this is not a job for everyone. But for a few, it’s not just a job, it’s a passion. If this sounds like you, click here to submit your resume. While we don't currently have an opening, we'll keep your resume on file.