Find the opportunities in your market's problems. Focus teaches you to use market data to identify and present the right product strategies. You’ll discover an objective way to score and compare different opportunities to build strategic product plans, as well as how to successfully and credibly sell these plans internally.

*Foundations is a prerequisite for this course.

Attend Focus and learn how to:

Identify the right strategies.

Pinpoint opportunities where your company’s strengths intersect with what the market values.

Gain consensus.

Build business plans that identify an urgent, pervasive problem people are willing to pay to solve.

Implement a consistent approach to product planning.

Learn an objective scoring method and acquire a comprehensive tool set that can be used across product lines.

Share the product vision.

Articulate how individual opportunities fit with the company’s strategic direction. Use roadmaps and other tools to tailor your message to different audiences.

 DOWNLOAD SYLLABUS

 Who Should Attend

Anyone responsible for product direction and strategy. (If you’re responsible for—or contribute to—business plans or product roadmaps, we’re especially looking at you.)

 Key Deliverables Covered

Business plans and roadmaps.

 Common Public Bundles

Foundations + Focus + Build
Foundations + Focus + Build + Price

OTHER COURSES: Foundations | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

I wish I had these courses 20 years ago. I did much of this naturally via trial and error as well as self-education, but this clearly lays out a guideline as to how to get it done in an effective manner. Worth every penny our company spent.

Bart Brassil
Bart Brassil
Product Management, Mediaocean
Polished and efficient. Good mixture of case studies, material and presentation skills. I appreciated having a paper version of the presentation. I like to take notes on everything and this made it possible to document everything I wanted to, even at the brisk pace (appropriate) of the lecture.
Gavin Andrews
Gavin Andrews
Product Management, G2 Web Services

When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.

George Thomann
George Thomann
Product Management, Broadridge

EXTREMELY beneficial class. I recently stepped into a product management role, as opposed to the professional services team, and this greatly helps align the goal of my role at the company.

Savannah Palmer
Savannah Palmer
Product Management, Greenway Health

Product Roadmaps

To drive your products forward in today’s ever-changing technology environment, it’s important to create, maintain and share roadmaps that are nimble. We share some best practices to help you get started.

Pragmatic Marketing courses are offered all around the world.